Posts Tagged ‘secrets’

The Top 4 Mistakes Most Musicians Make Online

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1) MAILING LIST MISUSE

Sending emails to their mailing list only or mainly when they want to sell something or get people to a gig or other event.

Here's the bottom line on this - and I can't stress this enough - your email list is your most valuable asset. It's long been observed that the size of your mailing list and the number of mailings to it majorly determines your income.

What too many don't know is that in the current marketplace the nurturing of the list is now the key factor that realizes that income. And that doing 1) above badly misuses and dramatically weakens the potential value of that list.

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9 Ways to Check the SEO Strength of Your Competition

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SEO for FirefoxIn the last article I showed you how to do keyword research and how to find how many sites are competing with you for those keywords. This article will cover ways to check the SEO strength of your competition.

What this means is that for any particular keyword, the top 10 sites in the search engine result pages will have varying degrees of competitive strength and very often by analyzing them against the SEO parameters that I will cover, you can get a good idea of whether you could take their place in the top 10 or not.

It is always smart to have enough data to wisely pick your battles. That way you can avoid wasting a huge amount of time fighting the wrong ones (as many do) and trying to compete for keywords that simply have no chance of getting you traffic.

So, what are the main competitive strength factors and how can you find out which ones a competing site is strong or weak in?

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The 2 Biggest SEO Mistakes that Musicians Make

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Facebook = Myspace
Image by Coneee via Flickr

SEO (Search Engine Optimization) involves discovering the key search terms (keywords) that people actually enter into search engines when looking for your kind of music. Many musicians figure out likely keywords but then completely miss the vital step of analyzing those keywords in terms of the competition.

Let’s take an example of this. Let’s say your musical genre is New Age – what most New Age musicians do is put “new age” in the keywords section of the code of their web page (called the Keyword Meta Tag) in the hope that people looking for New Age music will find them. But without doing a competitive analysis they completely miss the fact that, while 4,000 people a day do search using “new age”, there are also 28 million sites that use that term on them so the chances of being found using that keyword phrase are pretty much nil.

By using competitive analysis software tools they would find that 5,000 people a day search for “new age music” while 1.3 million sites use that term so there is a lot less competition if they use that keyword phrase. However, where the gold lies is in finding out that thousands a day are searching on such keywords as “calm music”, “yoga music”, “relaxation music” with competition as little as 40,000 sites.

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"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side." - Hunter S. Thompson
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