Posts Tagged ‘social+media+musicians’

The Top 4 Mistakes Most Musicians Make Online

1) MAILING LIST MISUSE

Sending emails to their mailing list only or mainly when they want to sell something or get people to a gig or other event.

Here's the bottom line on this - and I can't stress this enough - your email list is your most valuable asset. It's long been observed that the size of your mailing list and the number of mailings to it majorly determines your income.

What too many don't know is that in the current marketplace the nurturing of the list is now the key factor that realizes that income. And that doing 1) above badly misuses and dramatically weakens the potential value of that list.

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Keyword Research For Free?

In the last article I explained why finding your correct keywords was so important to your success when using the Internet for promotion.

If you've ever looked into getting some SEO done you may have been startled by how much it can cost.

But what if you could do a lot of it yourself for free? Well, you actually can.

In this article I'm going to show you how to do keyword research yourself using a very useful free tool that you can use online.

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Why is Search Engine Optimization so important?

Many people don't realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that determine whether you succeed or fail with an online marketing campaign is the keywords you target (see my "The 2 Biggest SEO Mistakes that Musicians Make" blog article for information on how this often gets messed up).

Why is this? Well, the basis of any Internet Marketing campaign is to get more traffic to your web site so that you can then build your emailing list, which is itself a major key to converting your fanbase to happily buying customers of your music and merchandise, and having the correct keywords can give you a very major advantage in this.

Many people don't realize that keywords should be used not only at your web site but in your blog posts, your on-line articles, videos, links from other sites and yes, even your tweets and Facebook posts, as well as anywhere you appear on-line.

On top of that, many musicians make the mistake of building their web site first and then end up having to rebuild it after they've done their keyword research because they didn't realize how important the content layout and keyword placement is.

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The 2 Biggest SEO Mistakes that Musicians Make

Facebook = Myspace
Image by Coneee via Flickr

SEO (Search Engine Optimization) involves discovering the key search terms (keywords) that people actually enter into search engines when looking for your kind of music. Many musicians figure out likely keywords but then completely miss the vital step of analyzing those keywords in terms of the competition.

Let’s take an example of this. Let’s say your musical genre is New Age – what most New Age musicians do is put “new age” in the keywords section of the code of their web page (called the Keyword Meta Tag) in the hope that people looking for New Age music will find them. But without doing a competitive analysis they completely miss the fact that, while 4,000 people a day do search using “new age”, there are also 28 million sites that use that term on them so the chances of being found using that keyword phrase are pretty much nil.

By using competitive analysis software tools they would find that 5,000 people a day search for “new age music” while 1.3 million sites use that term so there is a lot less competition if they use that keyword phrase. However, where the gold lies is in finding out that thousands a day are searching on such keywords as “calm music”, “yoga music”, “relaxation music” with competition as little as 40,000 sites.

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What’s all the Fuss about Internet Social Media for Musicians?

socmed

These days you pretty much can’t go anywhere without hearing about social media – Facebook, YouTube, MySpace, Twitter, ReverbNation and an ever increasing number of social media sites and tools that musicians can reportedly use to bring them success.

What’s the real truth about this?

Well, the answer is that yes, it is indeed very possible for musicians to create tremendous success and a very good living by intelligent use of these and the many online tools springing up to help them do so, but is it a walk in the park? And can it all be done online?

The truth is that it really does take work researching and getting to the point where you know what you’re doing with these tools. Just like anything, the more you put into it, the more you get out of it and the more you learn about it, the more control you can have over your career.

And the truly smart acts combine offline promotion with their online promotion and they use one to feed the other.

A really successful online campaign must excel in three major areas:

1) Building the online fanbase for the musician or band and really being in communication with that fanbase
2) Building a database of emails of those fans and regularly sending them information that they value and that builds their loyalty to you
3) Converting that loyalty into money that is exchanged for your music and merchandise

There is a lot more than this of course but if only these three things were done and done well, an act could live very well indeed.

As this blog grows I’ll be going into considerable detail on the above and the many other ways that musicians can use social media to grow their brand. I’d also love to hear what you’ve found successful and unsuccessful.

The Music Business
"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side." - Hunter S. Thompson
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