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Indietrak http://www.indietrak.com Just another WordPress site Thu, 24 Dec 2015 23:45:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 Common Mistakes When You Build a Song Arrangement http://www.indietrak.com/2014/11/15/common-mistakes-when-you-build-a-song-arrangement/ http://www.indietrak.com/2014/11/15/common-mistakes-when-you-build-a-song-arrangement/#comments Sun, 16 Nov 2014 04:59:46 +0000 http://blog.webvideosinc.com/?p=105

cello

“Arrangement” refers to which instruments are used in a recording or performance of a song and what and where they play.

The instruments chosen provide the colors, the textures, the atmosphere and the visual backdrop for the song that help paint the picture that the song lyric and melody is trying to communicate. How you build the song arrangement is a crucial element. With so many instruments and sounds available, the arranger has a huge palette of colors to choose from.

As a producer I get to hear a lot of artist CDs and over the years I’ve noticed a few areas where people often fall down when doing music arranging on songs or records.

piano

THE BASIC MISTAKES

1) they or their arranger do beautiful counterpoint arrangements that unfortunately end up distracting from the lead vocal, especially if introduced too soon. The listener’s attention should be primarily on the lead vocal – especially during the first verse where they are being introduced to the song and its message. Any counterpoint arrangement should be there to enhance and emphasis the lead vocal but never to distract from it.

The listener should be aware of the arrangement but never to the point of losing the lead vocal and its message and on 2nd listen they often hear more clearly and appreciate the counterpoint arrangement. So it should never be too busy, especially in the first part of the song.

2) the arrangement should build as the song progresses. This is why string parts often come in on the 2nd verse (or sometimes the 1st chorus) to add the textural and dramatic build at that point. There must be somewhere to build to and if you introduce the whole arrangement all at once you lose that opportunity.

3) the person doing the music arrangement should use what is variously called “light and shade”, “ebbs and flows”, “peaks and valleys” or “reach and withdraw” etc.. This refers to the spaces between where the instruments play and don’t play. All too often I hear records where all the instruments come in all at once at the beginning of the song and stay in until the end with no respite for the listener. In a typical pop song, the verse is often the valley and the chorus is often the peak but each can have peaks and valleys within them too.

4) another very useful arrangement tool is the use of unexpected instruments not usually associated with the genre you are arranging for. This makes for much more interesting arrangements that stand out from the crowd. I had the good fortune to work with George Martin and he was a true master at this especially with his work with the Beatles.

SUMMARY

So when writing your arrangement parts be very aware of what the lead vocal is doing and ensure that you don’t distract the listener’s attention away from it but write parts that enable them to hear and enjoy both at the same time. And be aware of using light and shade and ensuring that your arrangement builds and look at how you can add interest by surprising the listener with an unusual choice of instrument or even an unusual arrangement for the particular genre that you are arranging for.

Like any rules, these can also be creatively broken to sometimes great effect but when breaking rules it’s always helpful to be familiar with the rules you are breaking so that you have some degree of causative control over them.

There are other rules but these above are the primary areas where people fall down in their music arranging for records or performances. What are some others that you’ve heard?

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What is Record Production? http://www.indietrak.com/2014/11/14/what-is-record-production/ http://www.indietrak.com/2014/11/14/what-is-record-production/#comments Sat, 15 Nov 2014 05:54:52 +0000 http://blog.webvideosinc.com/?p=66 tape

So what exactly is record production?

Record production is a skilled craft that ideally should include a working knowledge of music, engineering, writing, diplomacy, organizing, budgeting, and sometimes marketing.

THE MAIN TYPES OF RECORD PRODUCER

There are basically two types of record producer. One strives to capture on tape or hard drive the energy, the life, communication, intention and vision of an artist or band as they are with little change other than to enhance their sound or effect (often considerably).

The other type of producer goes into a studio to deliberately create something out of nothing — to paint a picture using the colors and textures of sound. He might be using a sound or a rhythm or a concept to build on in layers of sound and there may not even be an artist as such on such projects.

studio

With the advent of MIDI, computers, samplers and beats, production roles have been expanded and these days often a lot of recording is done in the control-room by the producer by himself or with one or two other people and there is as a result the combination of the two types of producer described above.

WHAT THE PRODUCER DOES

In movies the producer is the guy who puts up the money, and the director is responsible for the creative decisions. In recording, the producer primarily plays a role similar to that of a director in a movie. Very seldom does the record producer put up the money. Most often he is commissioned and paid to do the producing as it is a highly skilled art that can make all the difference between rejection or acceptance of the artist’s project. When he is using someone else’s money as in when he has been hired by a record company, he also has to make the record within the established budget and ensure all the participants get paid.

How much a record producer does depends on his skills and how much he creates. There are some other functions involved in making a record that a producer may or may not do. There is the job of the recording engineer, which is basically to translate the producers’ and artists’ ideas into real sounds utilizing his knowledge of the studio’s equipment. There is also the job of the arranger, which is to decide how the tune is to be recorded musically – in other words, what rhythms to use, what instruments to use, and what and where they should and shouldn’t play.

There are many producers around today who combine many of these functions and often play instruments themselves. By engineering and arranging themselves, they avoid having to explain to someone else what’s in their mind hoping that the person can duplicate and translate it. Since a good producer is often also an artist himself, having someone else do these functions can sometimes be a little akin to a painter having someone else do the brushwork while the painter tells him what and where to paint.

THE PRODUCTION SEQUENCE

Basically, the sequence of production goes like this: The producer chooses a song that he feels he can make a good record of. He advises on the structure and length of the song, gets any sections that need re-writes rewritten, and works out what instruments and musicians to use, and what and where they should play. Re-writes are done where a section of a song doesn’t quite communicate strongly enough for maximum impact. Musicians are chosen for their “feel” (how well they communicate emotions and energy musically), how tight they are (how well they play in time) and optimally, how they are as people (how much fun they are to work with). The more studio experience they’ve had the better, as they will usually have good sounding instruments and be familiar with studio recording requirements.

The producer chooses and books the studio, the musicians, and any instruments or effects units he needs. He gets chord sheets, song structure sheets and lyric sheets prepared, and he prepares a track plan. Sometimes he will set up a rehearsal with the musicians before the session, and he also arranges for all the necessary people to arrive at the session at the correct times. He ensures that, for instance, the violin section doesn’t arrive at the same time as the rhythm section and have to wait around for three hours.

After the recordings are complete, he either mixes or supervises the mix of the songs as well as the mastering. After he has done the mix, he ensures that the copies are of the best possible quality and also supervises the cutting of the master to ensure quality control all the way down the line. Producers in some cases also do the marketing of the record to record companies and sometimes negotiate contracts.

IN THE STUDIO

In the studio he is the overall-in-charge but he should remember that usually he is working for the artist and should work closely with the artist to ensure that he is communicating and enhancing the artist’s intention and vision. Conversely, the artist should be willing to listen to the producer’s voice of experience and his suggestions, even if he chooses not to use them. It is a team effort. The producer is the manager of all the people who are involved in the making of a record. He has the final say on all matters of artistry, performance, songs, sounds and all matters technical. He either describes to the engineer the sounds he wants or gets them himself.

At the session he keeps up the participants’ morale and handles anything that comes up with good control (hopefully). He should keep good technical, organizational and performance notes and ensure that people at the session are behaving appropriately and professionally, while having a lot of creative fun.

It is very important that he keeps an exterior eye on the whole recording process because the musicians will have their attention on their contribution and the engineer on his, and very often only the producer will know the overall picture that he is working towards. He is blending the colors and textures and dynamics of the sounds into a specific sound picture, and sometimes someone at the session, not seeing the picture the producer is working towards, will suggest something that will in effect be like suggesting to a painter who is painting a picture of a green field that he paint in a puce cement mixer, so be has to keep his end-product firmly in mind in order to not be swayed off his original intention.

CHARACTERISTICS OF A GOOD PRODUCER

A good producer knows it is optimum to have it sounding right in the studio itself before it even gets to the mixing board. He also knows the big differences between recording music, making records and making records that sell, as these all involve very distinct skill sets.

If he is making a single for radio play, he knows what an important part sound alone plays. “The listeners of radio stations and the buyers of singles are of the same average age …about 13-14 years old. For the most part, the records which appeal to this audience do so on their SOUND. Surveys have shown that 85% of all singles are bought on this basis. After the sound becomes familiar, the record stands a better chance for success if the lyrics are accessible.” Songwriter Magazine.

A good producer knows what he wants and knows how to get it. He very often has the whole sound of the overall finished record already envisioned and even heard in his own mind and he goes into the studio to attempt to create it in the physical universe. He should be able to come up with brilliant ideas on the fly and know when something is right and has “it” (magic).

He has to be able to recognize the take or performance that has the emotional impact and “feel” necessary and be able to resist the temptation to go beyond that point. He has to be able to respond to a sound or a feel or an atmosphere in the session and use that as an inspiration for creating something that takes it to the next level.

He should be aware of everything that is available to him technically to assist him in creating the effects he is after and be aware of potential workarounds if something doesn’t work technically or artistically. He has to be capable of instant decisions and not let himself by swayed by opinions. He has to know how to create the atmosphere that enables him to get the best performances out of the musicians and artists. He has to be able to handle problems that can come up in recording sessions.

He should ideally understand the framework of the genre he’s working in so as to intelligently be able to break the rules without sacrificing good taste. In other words, he should have studied and know his market well. He should have a good degree of sensitivity, which in an artist is basically the ability to perceive minute differences and the different effects they create. This applies particularly when he is blending the sounds together as in mixing as different blends create different emotional impacts. He should also be able to tell when the musicians are overplaying (playing more than the record needs). Most importantly he has to know how to imbue the project with life energy and “magic”. To understand what I’m talking about here, listen to the difference between a Beatles record and a cover band doing a Beatles song. There is a very different amount of and quality of life involved.

These days the producer has a lot more sounds available to him and should now even more understand the different effects that can be created by imaginative use of sounds and especially how to inject the magic into the finished record. A good producer can even make a mediocre song sound good.

So, as you can see, the job of a producer is quite involved, and when done well can make or break a record, which is why so much attention is put on it by the recording business. What have been your experiences with producers, good or bad?

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The Visual Mix http://www.indietrak.com/2014/11/13/the-visual-mix/ http://www.indietrak.com/2014/11/13/the-visual-mix/#comments Fri, 14 Nov 2014 05:51:26 +0000 http://blog.webvideosinc.com/?p=143  

mixer

When mixing a song it can help to visualize the mix as a 3D cube. EQ (bass, middle and treble) is the front face of the cube going from the bottom (bass) to the top (treble). Panning places the instruments in the space between the left front wall and the rght front wall. Volume goes from front to back with the loudest instruments at the front. Reverb primarily provides the front to back (and side to side) instrument locations (depth) within the cube.
Compressors and equalizers can make an instrument seem more upfront as can short delays (long delays can make the sound seem more distant and delays can also make it seem wider depending on where they are placed).
The art of mixing involves the creative placement and movement of the instruments within this 3-dimensional space.
This concept is illustrated extremely well in David Gibson’s excellent book. “The Art of Mixing: A Visual Guide to Recording, Engineering, and Production”.

When mixing a song it can help to visualize the mix as a 3D cube. EQ (bass, middle and treble) is the front face of the cube going from the bottom (bass) to the top (treble). Panning places the instruments in the space between the left front wall and the right front wall. Volume goes from front to back with the loudest instruments at the front. Reverb primarily provides the front to back (and side to side) instrument locations (depth) within the cube.

Compressors and equalizers can make an instrument seem more upfront as can short delays (long delays can make the sound seem more distant and delays can also make it seem wider depending on where they are placed).

The art of mixing involves the creative placement and movement of the instruments within this 3-dimensional space.

This concept is illustrated extremely well in David Gibson’s excellent book. “The Art of Mixing: A Visual Guide to Recording, Engineering, and Production”.

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Treble Trouble and Marilu Henner’s Mixing Tip http://www.indietrak.com/2014/11/12/treble-trouble-and-marilu-henners-mixing-tip/ http://www.indietrak.com/2014/11/12/treble-trouble-and-marilu-henners-mixing-tip/#respond Thu, 13 Nov 2014 05:23:54 +0000 http://blog.webvideosinc.com/?p=158 mixer2

One of the problems with long mixing sessions is that the ear very quickly becomes acclimatised to the amount of treble (high frequencies) and it is easy to succumb to the temptation to add more and more as the mixing continues. Then you listen to it later or the next day and go, "What was I thinking?". The data about about treble is also true of adding exciters which can get quite harsh and nasty if overused.

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mixer2

One of the problems with long mixing sessions is that the ear very quickly becomes acclimatised to the amount of treble (high frequencies) and it is easy to succumb to the temptation to add more and more as the mixing continues. Then you listen to it later or the next day and go, “What was I thinking?”. The data about about treble is also true of adding exciters which can get quite harsh and nasty if overused.

This phenomena is even worse when mixing after midnight (which I used to get asked to do many times in my engineering days). I quickly learned that, for whatever reason, one’s perceptions can be radically different after midnight and what sounded great the night before can sound hideous the next morning.

There was a scene in one of my favorite movies, “L.A. Story”, where Marilu Henner’s character (who has kept Steve Martin waiting for about an hour while she tries out different outfits before they go out to a restaurant), explains that the secret to getting dressed is to put on the outfit and various accessories and then spin around and look in the mirror and the first thing you see is the thing that doesn’t work and that has to go.

While she was being facetious, this is actually a very good rule of thumb for mixing – mix until you think it sounds good and then go away and leave it and come back, preferably the next day, and play it and immediately anything that’s wrong with the mix will leap out at you. Do you have any favorite mixing techniques or tips you’d like to share?

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Live Social Media Counter http://www.indietrak.com/2014/05/13/live-social-media-counter/ http://www.indietrak.com/2014/05/13/live-social-media-counter/#comments Tue, 13 May 2014 23:16:43 +0000 http://blog.webvideosinc.com/?p=174 This is an interesting constantly-updating tool showing what’s going on in social media in real time:

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Mastering Tips – What is Mastering and Why Should I Care? http://www.indietrak.com/2014/05/05/what-is-mastering-and-why-should-i-care/ http://www.indietrak.com/2014/05/05/what-is-mastering-and-why-should-i-care/#comments Tue, 06 May 2014 01:44:54 +0000 http://indietrak.com/blog/?p=208 MasteringMastering is the combined science and art of taking a finished mix and tweaking it in ways that can range from adding a professional polish to really taking the mix to a whole new level. Sometimes the before and afters can be quite dramatic and what you thought sounded great before can tend to now seem somewhat flat and lifeless.

As Paul White from Sound on Sound magazine put it, "What many people don't realize is just how great a difference is made to commercial records at the mastering stage. Prior to mastering, you might be surprised at just how ordinary some mixes sound. "

The main mastering tools are compression, EQ and limiting and because of this there is something that you need to be very aware of when mastering and that is that these tools will raise the overall apparent volume of the mix and this alone can make the mix suddenly "sound better".  It is important to be able to switch effects in and out in such a way that you don't get fooled by this artificial improvement caused just by raising the volume.

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MasteringMastering is the combined science and art of taking a finished mix and tweaking it in ways that can range from adding a professional polish to really taking the mix to a whole new level. Sometimes the before and afters can be quite dramatic and what you thought sounded great before can tend to now seem somewhat flat and lifeless.

As Paul White from Sound on Sound magazine put it, “What many people don’t realize is just how great a difference is made to commercial records at the mastering stage. Prior to mastering, you might be surprised at just how ordinary some mixes sound. ”

The main mastering tools are compression, EQ and limiting and because of this there is something that you need to be very aware of when mastering and that is that these tools will raise the overall apparent volume of the mix and this alone can make the mix suddenly “sound better”.  It is important to be able to switch effects in and out in such a way that you don’t get fooled by this artificial improvement caused just by raising the volume.

masteringObviously it is very important to have an accurate monitoring environment for mastering but also important is the quality of the equipment, whether hardware or software, that you put your mix through when mastering. Many people route their mixes through analog tube hardware to get that added warmth and richness.

Other tools that get used in mastering include exciters, stereo image wideners,  software that can increase or decrease the volumes of the center instruments (such as vocals),  software to emphasize the transients (great for bringing the drums out in a mix), software to add tube warmth or to simulate tape saturation, sub-bass boosters and even reverbs.

Another very useful mastering tool is the multiband compressor which splits the mix into 4 or more frequency bands from low, via the mids to the highs, and enables you to compress each band separately so that you can tighten up the bass, for instance, without effecting the other elements in the mix. There are also a number of  all-in-one mastering software tools that combine many of the above effects into one plugin. I will be reviewing some of these soon.

If you are sending your mix to a mastering engineer make sure that you keep any compression, limiting and EQ of the overall mix to an absolute minimum so that you leave room for the mastering engineer to work his magic. There are often confusions between what exactly is the difference between a compressor and a limiter and I will be clarifying this in another upcoming post.

Also done at the mastering stage are setting the optimum volume levels between tracks as well as the gaps between the tracks.

This post has only scratched the surface of some of the technical aspects of mastering. I plan to expand upon these with more specific uses of mastering tools as well as getting more into the artistic side of mastering in a future post. What have been your experiences with mastering, were you happy with the results?


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Comping, Schmomping, I Don’t Need No Stinking Comping! http://www.indietrak.com/2014/05/01/comping-schmomping-i-dont-need-no-stinking-comping/ http://www.indietrak.com/2014/05/01/comping-schmomping-i-dont-need-no-stinking-comping/#respond Thu, 01 May 2014 19:59:41 +0000 http://indietrak.com/blog/?p=258 singerThere are many ways to record vocals but there are two major ways, each of which have their proponents.

1) is to record the vocal track(s) and then go back and have the snger punch in to try and fix any areas where the pitch or the feeling or the timing is off.

2) called comping, is to have the singer record half a dozen takes, one after the other, and then listen to each track and choose the great sections from each track and combine them into the final composited master vocal track.

There are pluses and minuses to both approaches:

With 1) it can be hard on the singer because he/she has to have more attention on getting it perfect plus when punching in it’s sometimes hard to get a good continuity of feeling.

With 2) there’s more work involved with comping, especially for the producer and engineer but usually a more relaxed (in a good way) vocal with more continuity of feeling.

I personally often like the comping approach but different producers, singers and engineers have varying views on this. What about you – which do you prefer?

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7 Facebook tips that you probably don’t know and that may be costing you… http://www.indietrak.com/2013/05/09/7-facebook-tips-that-you-probably-dont-know-and-that-may-be-costing-you/ http://www.indietrak.com/2013/05/09/7-facebook-tips-that-you-probably-dont-know-and-that-may-be-costing-you/#respond Thu, 09 May 2013 14:49:58 +0000 http://indietrak.com/blog/?p=754 1) It’s been found that the optimum number of posts per day on your fan or business page is 1 to 2 and literally that more than that (i.e. 3) drops user engagement (likes, comments) by up to 40%. So don’t cross-post your Twitter posts as it will take you over the optimum 1-2).

2) According to Hubspot, using an automated tool like Hootsuite to create content for Facebook future auto-publishing drops user engagement by 67%! Fortunately, Facebook has added their own option to publish ahead of time.

hubspotfb

3) Many people think that all their fans see their posts but Facebook’s Edgerank algorithm makes it actually around 15-20%. Its based on those you’ve interacted most with and the amount of engagement your posts have received (less than 6% of fans typically engage via likes, comments etc.).

4) Of that 15-20%, after 2-3 hours your post no longer shows up in their feeds.

5) Facebook is making it harder and harder for you to effectively engage with fans – unless you pay them.

6) However, some tests have shown that an investment of only $15 in their “Promoted Posts” option can result in 10 times more fans seeing the post.

7) Use Promoted Posts for posts that you feel will get strong engagement – for instance, posts with photos or images get far more sharing (89%) than those with videos or just links (both 4%).

I hope you find this information helpful.

Sources:

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_of_Like_CPG
http://hubspot.com
http://mashable.com/2012/10/18/facebook-fan-engagement-2/
http://edgerankchecker.com/blog/2013/03/virality-suffers-after-facebook-fix-as-expected/
http://cyberprmusic.com/2013/03/21/why-your-facebook-page-isnt-growing/
http://www.simpartners.com/facebook-edgerank-algorithm-updated/

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How Many Here Want to Get a Record Deal or to “Get Signed”? http://www.indietrak.com/2012/05/13/how-many-here-want-to-get-a-record-deal-or-to-get-signed/ http://www.indietrak.com/2012/05/13/how-many-here-want-to-get-a-record-deal-or-to-get-signed/#respond Sun, 13 May 2012 16:06:54 +0000 http://indietrak.com/blog/?p=630 My question to you is, “Why on earth would you want that?”

As someone who spent decades in the old and dying music business, I can attest to the soul-destroying horrors that most artists experience there. Only a tiny percentage of those signed actually make any money and they subsidize the thousands who only end up owing the record company money and selling their souls in the process.

If the record company spends a couple of million dollars recording and promoting you and you only get paid a few percent of record sales royalties, how many records do you think you have to sell before you see a dime? With less and less people buying CDs these days, it’s a lot! And when was the last time you saw a record store?

But the worst thing as far as I am concerned is that so often corporate committees who only care about money decide what you should record, who you should work with, how you should look etc. In other words, you’re forced to violate your integrity as an artist daily. No fun!

How is the music business dying? Well record industry veterans are getting laid off left and right and CD sales continue to drop. And most music industry people are at a loss when it comes to knowing how to use the Internet to properly promote a band.

A friend of mine had 5 number one records in England and made a total of $5,000. When he left his label and promoted his album on the Internet he sold 4,000 copies (which would have made him zero if he’d sold that few with a record label), but he pocketed $60,000 from those 4,000 sales by being his own label.


As Paul Phillips from Puddle of Mudd put it,

“Getting signed? Number one in the charts? *

Forget it.

Seriously.

Welcome to the new digital age where traditional measures of success don’t really apply anymore. The music industry looks a whole lot different to how it looked five years ago yet we are still judging artists by how many records they sell and whether or not they are ‘signed’.

What good are charts and record labels when people are barely even buying records anymore! Charts and labels represent only the record industry, which is a very small (and shrinking) tangent of the music industry.”

Does this mean that all record deals are bad and that you should never look for a record deal?

No, because a good record deal can result in enormous exposure BUT you have to be in a position to make the demands necessary to get that good deal where you get a great percentage of all income related to your brand as well as retain artistic control over what you create.

Approaching a record label with a huge following that you have created yourself via your online activities puts you in a far stronger negotiating position.

The new music business where musicians and bands take control of their own careers and their own income actually opens up very exciting opportunities for musicians everywhere. My upcoming articles are going to go in depth into how to do this. Stay tuned.

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The Top 4 Mistakes Most Musicians Make Online http://www.indietrak.com/2010/06/03/the-top-4-mistakes-most-musicians-make-online/ http://www.indietrak.com/2010/06/03/the-top-4-mistakes-most-musicians-make-online/#comments Thu, 03 Jun 2010 21:50:51 +0000 http://indietrak.com/blog/?p=483

1) MAILING LIST MISUSE

Sending emails to their mailing list only or mainly when they want to sell something or get people to a gig or other event.

Here's the bottom line on this - and I can't stress this enough - your email list is your most valuable asset. It's long been observed that the size of your mailing list and the number of mailings to it majorly determines your income.

What too many don't know is that in the current marketplace the nurturing of the list is now the key factor that realizes that income. And that doing 1) above badly misuses and dramatically weakens the potential value of that list.

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1) MAILING LIST MISUSE

Sending emails to their mailing list only or mainly when they want to sell something or get people to a gig or other event.

Here’s the bottom line on this – and I can’t stress this enough – your email list is your most valuable asset. It’s long been observed that the size of your mailing list and the number of mailings to it majorly determines your income.

What too many don’t know is that in the current marketplace the nurturing of the list is now the key factor that realizes that income. And that doing 1) above badly misuses and dramatically weakens the potential value of that list.

Nurturing the list means using the list to freely and continuously give valuable and useful information to build trust, respect and affinity.

People on a list that is well-cared for and backed by an honest intention to help the survival of those on it will be much more responsive to what you have to offer, when you do on occasion also offer something for sale.

A list that is misused and the trust violated by only asking people to buy something or go to an event will dry up and eventually your emails won’t even be opened.

2) NO REWARD-DRIVEN OPT-IN BOX

On many sites you’ll see a box that says something like, “Join Our Mailing List”. The immediate question asked by visitors is, “Why?”

One of the most important things that your web site should do is get more people to opt-in to your emailing list – but you have to give them a truly compelling reason to do so!

This could be a free MP3 or video of an unreleased track, an eBook of extremely useful information or anything that you feel would be considered really valuable by your public. If you don’t know what that would be – ask them.

Give them a really good reason to give you their email address and they will gladly do so. And you’ll grow your future potential income.

3) WRONG WEBSITE STRUCTURE

When a new person comes to a musician’s web site, do they want to read all the bio info or news or gig info for this band that they’ve never heard? No! They actually – and those with egos will need to forgive me – don’t give a darn about any of that.

What they’re looking for is that desirable emotional reaction that they get when they listen to music that they like.

But what do most bands do? They have a vanity home page saying, “Look at us, we’re the greatest (fill in the blank)”. And where do they have their music? Buried on the 4th or 5th tab over almost as an afterthought – exactly where the bios should be!

If you can win them over with your music, then they may begin to develop an interest in you personally, but until that moment, you need to focus on providing them with the emotional experience that they’re looking for.

A good musician’s or band’s site should have a strong compelling headline and a short, also compelling, introduction designed to get them to listen immediately to your music which should be available right there at the top of the home page – ideally in “sampler” format (30 seconds each of your best 6 songs one blending into the next).

Right next to your music player should be your opt-in email box with your irresistible reward for them giving you their email address.

4) NOT USING KEYWORDS CORRECTLY

I covered this one extensively in my last few articles at my blog so won’t repeat the info here. There are more mistakes that people make online, but those above are some major ones. In the next article I will cover insider ways to use Twitter and Facebook successfully.

What about you? What mistakes have you seen being made on-line?

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