Keyword Research For Free?

In the last article I explained why finding your correct keywords was so important to your success when using the Internet for promotion.

If you’ve ever looked into getting some SEO done you may have been startled by how much it can cost.

But what if you could do a lot of it yourself for free? Well, you actually can.

In this article I’m going to show you how to do keyword research yourself using a very useful free tool that you can use online.

SEO step-by-step

A) Keyword research

1) The first step is to brainstorm and come up with 3-5 words or phrases that you feel people would enter into a search engine when looking for what you have to offer. It’s also a good idea to ask your fans or customers too.

2) Take the one that seems most true or relevant to you and go to

https://adwords.google.com/select/KeywordToolExternal
and enter the word or phrase, and then type in the characters that you’re asked to type to prove that you’re a real person, and press the “Get keyword ideas” button.

What’s great about this tool is that it shows what keyword phrases people are ACTUALLY searching on, and how many per month, rather what you might be guessing they are searching on.

Without this tool you could easily pick a “great” keyword that nobody is searching with and end up with no web traffic from the search engines.

3) On the list of related keyword suggestions that comes up, click on “Local Search Volume:” to sort by most searches per month.

If you mouse over the ? symbols you get an explanation of each column.

The Advertiser Competition column shows the percentage of people paying for online advertisements for this keyword, which gives you an idea of its relative potential commercial value.

You can narrow down your search by changing the Match Type (last column on the right). The ? symbol explains the different types.

4) Repeat the process for the main keywords that you came up with in step A) 1) and write down the traffic estimates. Look for at least 300 searches a day (that means 9,000 and more in the Global Monthly Search Volume column).

B) Competition analysis

After you’ve found a keyword that is getting good monthly traffic and that is relevant to what you offer, you need to find out how much competition there is for that keyword – i.e. how many other web sites are using it who could thus theoretically rank higher in the search engines than you and get all your traffic instead of you getting it.

For each good-traffic keyword phrase, enter it into a Google search and look at the top right where it says: Results 1 – 10 of about 2,070,000 for “red cabbage” (if red cabbage was what you searched on).

That 2,070,000 is the number you’re interested in. What you’re looking for ideally is a number below 100,000. This might seem like a lot of sites to compete against but a great many of them won’t have optimized their web sites for their keywords and may be weak in other SEO factors so it’s not as big a number as it seems as many of them will not really be competitive at all.

What if you could tell exactly how competitive the other sites are and thus get a better idea of how well you could compete for your chosen keywords? Well, you can and I’ll show you how in the next article that’s coming soon. In the meantime the above will get you started and in the process I think you’ll also learn a lot about your market.  🙂

4 Responses to “Keyword Research For Free?”

  • Jessica:

    Tony, I've been doing this but I have yet to find any search term that doesn't have millions of results. What am I doing wrong??

  • First thing, you need to filter the result and choose to show only low competition. There is no use to show high competition result because you would not enter that market anyway.
    Second step, you need to use special character to find out your real competition. What we want to find out is from the millions result, how many is optimized. An optimized keyword is used in title, in url , in anchor text and in content.
    I give you example a search: type in google: spying your visitor, you will get millions result.
    Now type "spying your visitor" , use the quote. See how many is the result.
    Try again: type this:
    intitle:"spying your visitor"
    You will see only one result.
    You can see that if you normal search, they will return a broad result but actually your competition is not that high.
    That is the way to find a hidden gem. So check how many people search on certain keywords, narrow your competition.
    Hope that help
    see the result

  • very nice post, i certainly love this website, keep on it

  • Thanks for sharing such good content. I’ll bookmark your website too. I really feel that successful website optimization is predicated on having identified the very best key phrases to target.

Leave a Reply

You must be logged in to post a comment.

The Music Business
"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side." - Hunter S. Thompson
Time Keeps on Slippin'